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AFFILIATE GUIDELINES

Nike trademarks must not be used as a subdomain or subfolder on any display URL in paid search listings. For example: 

¤           www.nike.mywebsite.com

¤           www.mywebsite.com/nike

PPC Activity

¤           Affiliates are required to not bid on our brand terms, or misspellings, on all search engines or such services. These terms include, but are not limited to:

¤           Nike

¤           Nikestore

¤           store.nike.com

¤           nike-store

¤           nikestore.com

¤           nike.com

¤           nike.co.uk

¤           nike store

¤           nike trainers

¤           nike clothing

¤           nike shoes

¤           nike football

¤           nike running

¤           nike iD

¤           nikeid

¤           nikeid.com

¤           nike-id

¤           nike+

¤           nike +

Affiliate partners are not authorized to use “Nike” in their ad headers or within the URL. This also includes Shopping search / Image search and all other bidding services through search engines

¤           You are, however, welcome to use the brand within the ad text itself

¤           Affiliates are not permitted to register URLs/domains containing ‘Nike’ or any misspells

¤           Affiliates are to be responsible in their promotion of the Nike brand, and avoid any use which may be interpreted as ‘spamming’

SEO Activity

Please ensure that any links posted have a ‘nofollow’ value assigned to the rel attribute within the HTML source code, to instruct search engines that the hyperlink should not influence any SEO ranking.

Negative keywords

¤           Nike requests that affiliate partners review their negative keyword list so as to ensure that online partner bidding does not allow the “Nike” terms to appear against non-brand appropriate terms

¤           Nike requests that its proprietary URL is included as a negative keyword (e.g. nike.com/co.uk etc.)

¤           Nike encourages you to run search query reports to identify any search terms that need to be added in as negatives on an ongoing basis

Creatives / logo usage

¤           Advertising creative and logos have been provided to support the program and these are regularly updated

¤           Bespoke creative can be supplied on request

Social Media

¤           Affiliates should not register social media, YouTube or any sharing application accounts containing the Nike brand name or any similar references

Site Exclusions

Affiliates will not be accepted if their site contains pornography, adult, or mature content. This is including, but not limited to, images of sexual acts, nudity intended to sexually arouse the viewer, graphic photos or videos and fetishes.  

Внимание! Потерянные заказы не обрабатываются. 

Son düzenlemeler kaydedildi 05.02.2020