Общие правила

Trageting audience: 25- 50 years, Male only. Income - 6 Lac and above

Targeting goes: Top 8 metro locations would be majorly – Mumbai (Thane and Navi Mumbai), Pune (PCMC), Delhi NCR (Delhi, Noida, Faridabad, Gurgaon, Noida), Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad

Validation criteria - Valid leads – includes Follow Up, Language Barrier, Positive Closed, Enquiring about previous policy

KPI: 18 -20% appointment rate on raw leads

Note:

•             Billing will be as per disposition. There can some discrepancy between GA Report and lead dump as lead dump capture only unique leads.

•             Publishers cannot use anything (ad copy & creative) apart from which we get an approval from the client. If any of the publisher finds doing this activity, unapproved ad copies or creative it will be penalised at least by 5 times of the campaigns budget or any action taken by the IRDA they should be responsible.

•             Also, Tata AIA will block the respective publisher and it could be blocked permanently at all Tata Group Companies.

Brand bidding is prohibited
Keywords - Tata AIA, Tata, AIA Life, Tata AIA insurance, Tata:Life Insurance

General Terms

• All allowed traffic sources are mentioned in the campaign detail.
• Authentic promotional methods should be used to promote the campaign.
• Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
• Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Последние изменения были зафиксированы 02.03.2021