Информация о программе

Company Description: Voot Kids has a never-before combination of fun and learning, available in one safe & secure app. In addition to the world's most popular video content, there are bestselling e-books, audio stories & games across 5 different skill domains, for a complete entertaining & learning experience for your kids. Its a part of Viacom 18 . VOOT Kids offers a collection of over 20,000 videos, e-books, stories and quizzes, and it aims to usher in the next evolution in the kid’s digital ecosystem. Priced at Rs 799 for a year, and Rs 99 per month with free trials in both packages, the app is available to download on iOS and Play Store.

Campaign Description: 

Model: Cost per Subsription Campaign for App

Voots kids app campaign provides an opportunity to the affiliates to earn good revenue, if the subscription is made with the affiliate link. It is the Cost per subscription campaign. Campaign is on conversion of fre trial to purchase the subcription. We have to maintain 40% free trial to transaction.

Targeting: Pan India 

Tracking tool- Appsflyer 

Reporting will be through mixed panel for validation

Below paid search terms are not allowed:

• Bidding on branded/trademarked terms                   
• Bidding on derivatives of branded/trademarked terms                    
• Bidding on broad-match based on branded/trademarked terms                 
• Bidding on competitors based on branded/trademarked terms                  
• Direct linking               
• Use of brand name in Display URL                 
• Brand name in Title & Ad Copy

KPIs mentioned in the terms

App Campaign We will be  tracking the below event identifiers for the following events-

Free Trial

Paid Subscription

Objective: To deliver subscriptions for Voot kids App from India