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CITRUSS World of Shopping was founded in 2005 and is the Arab world’s first dedicated home shopping TV channel and the premier full-media retail destination in the Middle East and North Africa (MENA). As the true home of omni-channel retailing, CITRUSS World of Shopping offers a wide range of quality products including home, kitchen, beauty, fashion and jewelry. It serves more than one million customers and reaches more than 300 million consumers across the MENA region.

With a strong focus on technology and a commitment to offer seamless shopping across the region, CITRUSS World of Shopping has created multi-platform channels covering TV, website, App and social media. Based in Dubai, UAE, CITRUSS World of Shopping is broadcast 24/7 via satellite (NileSat/ArabSat) and other cable networks (du/OSN/Gobx) and offers a safe and secure online shopping service, delivering to Saudi Arabia, UAE, Oman, Bahrain, Kuwait and many other countries in the MENA region.

Shark Shopping, one of China’s largest full-media retail platforms, has become the major investor in CITRUSS World of Shopping since 2017. With the investment and technology brought by Shark Shopping, CITRUSS is more capable of giving prominence to an extensive range of high-quality products  and services. CITRUSS is devoted to innovating and delighting its customers in the MENA region by utilizing diverse global resources.