ICICI CC [CPL] IN Affiliate Program

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Company Description: ICICI Bank Limited is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra. ICICI Bank is India's largest private sector bank which offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and non-life insurance, venture capital, and asset management.

Campaign Description: It is a CPL (cost per lead) campaign wherein we must bring quality leads for ICICI credit card. Advertisers offering their affiliates to run it pan india with mentioned targeted audiences. All allowed promotional methods are selected under traffic sources. 
Target Geo - Pan India

Target Audience 

 - Salaried, Income >25k / m, Salary in Account Transfer, 23-54 years

- Self Employed, Income +30k/m

Objective: To deliver approved leads for ICICI Credit Card 


Validation criteria: Approved Application

Targeting audience:

 - Salaried, Income >25k / m, Salary in Account Transfer, 23-54 years

- Self Employed, Income +30k/m

We need to largely targeting the SEC A audience with multiple interest filters. As follows:

- For the Platinum card we are using the normal interest based on Shopping & Dining

- For high end cards like Sapphiro we target people affinity towards high end/Premium interest like Golf, Luxury goods

Targeting - Pan India

General Terms

  • All allowed traffic sources are mentioned in the campaign detail.
  • Authentic promotional methods should be used to promote the campaign.
  • Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
  • Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Brand Stop Words -  ICICI BANK, ICICI Credit CArd, ICICI CC

Last changes were recorded on 07.05.2021

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Forbidden
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 07.05.2021

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