ICICI Direct Trading [CPL] IN Affiliate Program

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  • CR for 48 hours 0.19%
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  • Approval rate 79%
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  • Cookie lifetime 30 days
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Company Description: ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation by expanding its client base and providing different types of service. ICICI Securities is India’s leading technology-based securities firm. Our bouquet of services includes broking, financial product distribution, private wealth management, investment banking, and advisory, with a focus on both retail and institutional clients. ICICIdirect.com, our award-winning digital platform, is a market leader in India with over 4.7 million customers.

Campaign Description: It is a CPL campaign in which affiliate must divert the traffic to the advertiser site and deliver quality leads. Advertiser offering their affiliates to run it Pan INDIA with the targeting of audience which mentioned under the targeting criteria. All allowed promotional methods are selected under traffic sources.

Targeting criteria 

Annual Income: 10 lac and above

Objective: The main objective of the campaign is to deliver quality leads for ICICI Direct


Targeting audience - 25 years and above, income 10 lac and above

Targeting - Pan India

Validation Criteria

  • Hard Kpi -  3% CR
  • Below 1%= no payment
  • Above KPI = fix payment
  • 20% C2T (20% of A/C’s opened need to start trading within 45 days of the start date of the campaign) = mandatory no achievement will lead to pro-rata billing
  • Duplicate leads (more than 6 PANs per mobile number) will be deducted from overall OTP,  if duplicate lead count exceeds 15% of overall otp then zero billing

General Terms

  • All allowed traffic sources are mentioned in the campaign detail.
  • Authentic promotional methods should be used to promote the campaign.
  • Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
  • Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Brand bidding is not allowed:

Icici Direct, Icici insurance, Icici, Icici Securities 

Last changes were recorded on 09.06.2021

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Forbidden
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 19.03.2021

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