MPL [CPR] IN Affiliate Program

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Company Description:  We are MPL, India’s biggest mobile eSports platform. Every day thousands of users join us to play their favorite mobile games and win amazing rewards. From simple skill-based games like Fruit Chop and Runner No. 1 to more immersive experiences like Pool and Pro Cricket, we have it all (almost). MPL believes there is a Hero in everyone who is hungry for more- more challenges, more wins, and more accolades. With hundreds of tournaments and contests running each day we provide our users with a gaming experience that’s unparalleled. Backed by our fast growing user base and marquee investors like Sequoia Capital, we are consistently moving towards our goal to make mobile Esports a household name in India.

Campaign Description: It is a CPR (COST PER  REGISTRATION) campaign, in which affiliate must direct traffic to the app where the user has to install the app, register and deposit money to play a game. Advertiser is offering their affiliates to run it Pan INDIA  ( Excluding : Andhra Pradesh; Assam; Nagaland; Odisha; Tamil Nadu; Sikkim; Telangana, Kerala, Karnataka, Gujarat).  All allowed promotional methods are selected under the traffic source.

Target Audience – Card playing ,Fantasy and Games Enthusiast Inventory

Would like to Add few more points to the Brief mentioned in the Below Mail for Further More Clarification :

Important Update - The Default URL in the campaign is for Rummy,

There are two more channels for Fantasy and Games respectively.

Objective: The main objective of the campaign is to deliver Unique Registrations.

Average monthly conversion rate will be considered for Billing.
Pro-Rata payment for Monthly Conversion for below - 10% (Reg to FTD)

Soft KPIs

20% Monthly ROI (CM1 over spends)

Week 0 ROI - 4%

Week 1 ROI - 8%

 

Apps

Locations to be excluded

 Rummy 

Andhra Pradesh; Assam; Nagaland; Odisha; Tamil Nadu; Sikkim; Telangana, Karnataka and Kerala

Fantasy

Andhra Pradesh; Assam; Nagaland; Odisha; Tamil Nadu; Sikkim; Telangana, Karnataka and Kerala

Games

Andhra Pradesh; Assam; Nagaland; Odisha; Tamil Nadu; Sikkim; Telangana, Karnataka, Kerala

 

Fraud detection tool – Protect360 + Internal backend report.

Fraud reporting frequency – Twice a week

Following things will be Considered as Fraud :

User from same IP Address

User from same Credit Card / Payment option

Incent Traffic

Any other kind of fraud detected by MPL team

 

Basics

Target Audience – Card playing and Fantasy Sports Inventory

Would like to Add few more points to the Brief mentioned in the Below Mail for Further More Clarification :

 

  1.   Wallet is Common Across all the Games in MPL.

Hence, Deposits for other Games will also be considered for Payout.

But since we will be running the Campaign for MPL Rummy and MPL Call Break and MPL Fantasy  hence we expect the Audience Targeting in such a way so that we get good conversions for these 4 Games as well.

KPI: *D30 calculation post monthly performance.

D30 Overall GMV

Action

<50% of spend

Campaign to be discontinued

50% - 75% of spend

Feedback to improve performance

75% - 100% of spend

Ideal Performance

Note : SMS IS NOT ALLOWED

 

General Terms:

  • All allowed traffic sources are mentioned in the campaign detail.
  • Authentic promotional methods should be used to promote the campaign.
  • Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
  • Any violation of rules or using unapproved creative is subject to legal action and heavy penalty

Note: Brand bidding is prohibited. Keywords - MPL, MPL Gaming, Mobile Premier League 

Last changes were recorded on 27.01.2021

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Forbidden
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Allowed
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 09.12.2020

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