TATA AIA Life [CPL] IN Affiliate Program

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Company Description:  Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world spanning 18 markets in the Asia Pacific region. Tata AIA Life has written retail new business weighted premium of Rs. 2,232 crore for the financial year 2018-19. For the same period, the 13th month persistency of the company was at 83.3% and, the individual death claims settlement ratio was 99.07%.One of the fastest growing companies in the Life Insurance sector, Tata AIA Life is now ranked at no. 5, based on individual weighted new business premium

Campaign Description:  It is a CPL(cost per lead) campaign wherein we must bring quality leads for Tata AIA Life insurance. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences. All allowed promotional methods are selected under traffic sources

Location Targeting:- Top 8 metro locations would be majorly – Mumbai (Thane and Navi Mumbai), Pune (PCMC), Delhi NCR (Delhi, Noida, Faridabad, Gurgaon, Noida), Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad 

Channels:- Email

Soft Goal 1% CR

Income - 6 Lac and above

Age: 25- 50 years, Male only

Campaign Objective: To generate quality Leads for TATA AIA Life Insurance



Trageting audience: 25- 50 years, Male only. Income - 6 Lac and above

Targeting goes: Top 8 metro locations would be majorly – Mumbai (Thane and Navi Mumbai), Pune (PCMC), Delhi NCR (Delhi, Noida, Faridabad, Gurgaon, Noida), Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad

Validation criteria - Valid leads – includes Follow Up, Language Barrier, Positive Closed, Enquiring about previous policy

KPI: 18 -20% appointment rate on raw leads


•             Billing will be as per disposition. There can some discrepancy between GA Report and lead dump as lead dump capture only unique leads.

•             Publishers cannot use anything (ad copy & creative) apart from which we get an approval from the client. If any of the publisher finds doing this activity, unapproved ad copies or creative it will be penalised at least by 5 times of the campaigns budget or any action taken by the IRDA they should be responsible.

•             Also, Tata AIA will block the respective publisher and it could be blocked permanently at all Tata Group Companies.

Brand bidding is prohibited
Keywords - Tata AIA, Tata, AIA Life, Tata AIA insurance, Tata:Life Insurance

General Terms

  • All allowed traffic sources are mentioned in the campaign detail.
  • Authentic promotional methods should be used to promote the campaign.
  • Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
  • Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Last changes were recorded on 02.03.2021

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Forbidden
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 27.08.2020

Reasons for ad space declination