Indiafirst Life Insurance [CPL] IN Affiliate Program

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  • EPC 459₹
    EPC — average earnings per 100 clicks
  • CR 7.22%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 0.00%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 25.69%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
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  • Avg. hold time 43 days
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  • Average payment time 46 days
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Program Review

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This affiliate program is a part of the Admitad affiliate network

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Company Detail: IndiaFirst Life, the 23rd entrant in the Indian life insurance industry, launched its operations in November 2009. IndiaFirst Life is promoted by two large public-sector banks, Bank of Baroda (44% stake) and Union Bank of India (30% stake). Their footprint and experience offered by these entities continue to fortify the value proposition it offers to all stakeholders. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC also holds 26 percent stake in IndiaFirst Life.

Declaring its maiden profits in FY 2014-15, IndiaFirst Life is amongst few Life Insurance companies in India to break-even within five years since inception. IndiaFirst Life’s footprint today, extends to over 1000 cities and towns pan-India, through over 12,000 points of sale.

Campaign Detail: It is a CPL (Cost per Lead) campaign in which affiliates must divert the traffic to the advertiser website and derive qualify leads. Advertiser offering their affiliates to run it Pan India with the targeting of audience which mentioned under the targeting criteria. All allowed promotional methods are selected under traffic sources.

Targeting audience  - 21-40 yrs, Income more than 5 lakhs

Objective: To generate eligible and intent customer leads for Indiafirst Life Insurance.


Targeting audience: 21-40 yrs, Income more than 5 Lakh

Targeting Geos: Pan India

OTP verified 

Validation Criteria: Contactable leads & Eligible Leads
Wrong number & non-eligible leads are not payable. 

Note: Brand bidding is prohibited
Indiafirst Life Insurance, Indiafirst Insurance, India first Life

General Terms

  • All allowed traffic sources are mentioned in the campaign detail.
  • Authentic promotional methods should be used to promote the campaign.
  • Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
  • Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Below paid search terms are not allowed:

  • Bidding on branded/trademarked terms                   
  • Bidding on derivatives of branded/trademarked terms                    
  • Bidding on broad-match based on branded/trademarked terms                 
  • Bidding on competitors based on branded/trademarked terms                  
  • Direct linking 

Last changes were recorded on 21.05.2020

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Forbidden
YouTube Channel Forbidden

Last changes were recorded on 21.05.2020

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