Voot Kids [CPT] IN Affiliate Program

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This affiliate program is a part of the Admitad affiliate network

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Company Description: Voot Kids has a never-before combination of fun and learning, available in one safe & secure app. In addition to the world's most popular video content, there are bestselling e-books, audio stories & games across 5 different skill domains, for a complete entertaining & learning experience for your kids. Its a part of Viacom 18 . VOOT Kids offers a collection of over 20,000 videos, e-books, stories and quizzes, and it aims to usher in the next evolution in the kid’s digital ecosystem. Priced at Rs 799 for a year, and Rs 99 per month with free trials in both packages, the app is available to download on iOS and Play Store.

Campaign Description: 

Model: Cost per Subsription Campaign for App IOS

Voots kids app campaign provides an opportunity to the affiliates to earn good revenue, if the subscription is made with the affiliate link. It is the Cost per subscription campaign. Campaign is on conversion of fre trial to purchase the subcription. We have to maintain 60% free trial to transaction.

Targeting: Pan India 

Tracking tool- Appsflyer 

Reporting will be through mixed panel for validation

Below paid search terms are not allowed:

  • Bidding on branded/trademarked terms                   
  • Bidding on derivatives of branded/trademarked terms                    
  • Bidding on broad-match based on branded/trademarked terms                 
  • Bidding on competitors based on branded/trademarked terms                  
  • Direct linking               
  • Use of brand name in Display URL                 
  • Brand name in Title & Ad Copy

KPIs mentioned in the terms

App Campaign We will be  tracking the below event identifiers for the following events-

Free Trial

Paid Subscription

Objective: To deliver subscriptions for Voot kids App from India 

Basics

Zero fraud wil be entertained

Hard KPI: 

Hard KPI: 60% Free Trial to Transaction

 

Few additional pointers to be considered-

  • The integration platform is Appsflyer, however, reporting will be through Mixpanel. Reports cannot be automated, we will share the feedback every alternate day. You cannot rely on the postback as there is always a discrepancy between Appsflyer and MIxpanel.
  • Billing will be closed after two months of executing this campaign since there is a hard KPI of 40% free trial to subscription.
  • Any fraud activity detected will lead to the cancellation of the entire billing.
  • Screenshots of ad placements are mandatory once the campaign is live.

Last changes were recorded on 07.05.2020

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Forbidden
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Allowed
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 07.05.2020

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