Iffco Tokio Health Insurance [CPL] IN Affiliate Program

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  • EPC 215₹
    EPC — average earnings per 100 clicks
  • CR 1.33%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 0.00%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 100.00%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
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  • Avg. hold time 90 days
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Company Description: IFFCO-Tokio General Insurance Company Limited was incorporated in 2000, as a joint venture between the Indian Farmers Fertiliser Co-operative Limited (IFFCO), which is the world’s largest fertilizer manufacturer, and Tokio Marine Group, which is one of the largest insurance groups in Japan. IFFCO holds 51 percent in the company and the remaining 49 percent is held by Tokio Marine Group. IFFCO-Tokio has a wide presence in rural areas and Tier 2, 3 and 4 towns, too. It is the first private insurer to establish Bima Kendras, which are single-person operated centers, to increase insurance penetration in rural areas at the customer’s doorstep. 

Campaign Description : The campaign offers an opportunity for its affiliates to earn revenue if the lead is generated through their affiliate link.

DRR : 30 leads

Targeting : 

Target Age Group 25-60 Yrs
Target Salary 5LPA+
Geography  Pan India
Audience Type  Online Savy, IT sector, Credit Card Holder,HNI


Preffered Cities
Delhi NCR

Validation criteria : Contactable leads.

S No Disposition Status
1 Call Back Valid
2 Not Interested after presentation Valid
3 Language Barrier Valid
4 Busy/ Ringing  after 9 attempts Invalid
5 Wrong No Invalid
6 DND Invalid
7 Switched off/No response after 9 attempts Invalid
8 Details filled by someone else Invalid
9 Cust says he was testing Invalid
10 not eligible- overage Invalid
11 not eligible- underage Invalid
12 never shown interest Invalid
13 aleady taken the policy Invalid
14 already has enough insurance Invalid
15 Do Not Call Invalid
16 not interested without presentation Valid
17 test lead Invalid
18 Call Disconnected after 9 attempts Invalid
19 customer not available after 9 attempts Invalid
20 not eligible- medical reasons Valid

Payout : Payout will be on the basis of Total No. of Valid leads in a month

Creatives : The Publisher will use only the creatives (including Subject Lines / Sender Names and IDs) provided by the advertiser.


Targeting : 25-60 Yrs, 5LPA+, Pan India, Online Savy, IT sector, Credit Card Holder,HNI

Preffered Cities: Delhi NCR, Mumbai, Pune, Jaipur, Bangalore, Chandigarh, Ahemdabad, Ludihana, Calcutta, chennai, Hydreabad


Last changes were recorded on 15.04.2020

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Forbidden
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 11.04.2020

Reasons for ad space declination