ZEE5 [CPUV] IN Affiliate Program

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Company Description: ZEE5 is the digital entrainment destination,Launched by Zee Entailment Enterprise (ZEEL), a global media and entertainment powerhouse. Launched in India on 12 February 2018, with content across 12 languages like, Hindi, English,Tamil and Gujarati and many more.

Campaign Description: ZEE5 campaign needs  promoted on CPVV (Cost per video view) module on the selected traffic source and we need to deliver Video View per Unique Video View = 3

Conversion Flow:
1. User clicks on a banner, views the video for 3 minutes
2. Video view is recorded in client's panel and report will be shared.

Targeted Geo's : WB, Tamil Nadu, Andhra Pradesh, Karnataka, Telangana, Delhi, Mumbai, Pune, Kolkata, Coimbatore, Pondicherry, Srinagar, Raipur, Vijayawada & Punjab

Terms and Conditions:

  • Video View per Unique Video View = 3
  • User to New User = 90%
  • Retention Rate - 30%
  • Bounce Rate Below 35%
  • Session Duration > 1 Minute

Tracking Information:

Frequency - Offline (imported in 24 hours)
Cookie duration - Session Based
Web - Available
Mobile Web - Available
App - Not Available


Targeting – Male/Female

Geo –

  • Priority 1 – Mumbai, Uttar Pradesh, Delhi (50%-60% Spends)
  • Priority 2 – Bangalore, Pune, Punjab
  • Priority 3 – Chhattisgarh, Kolkata, Andhra Pradesh, Chennai, Uttarakhand, Raipur




  • Ad View to Video View Ratio must be at least 80% (This KPI has to be met. If not met, there will be penalty imposed)
  • Video View per Unique Video View = 3
  • User to New User = 90%
  • Bounce Rate Below 35%

General Campaign terms

  • All allowed traffic sources are mentioned in the campaign detail.
  • Authentic promotional methods should be used to promote the campaign.
  • Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
  • Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Last changes were recorded on 06.03.2020

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Forbidden
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 18.02.2020

Reasons for ad space declination