TAP Air Portugal WW Affiliate Program

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  • EPC 6€
    EPC — average earnings per 100 clicks
  • CR 0.93%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 4.02%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 79.39%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
    During this period an advertiser allows his cookie to remain active to tie consumer to a program.
  • Avg. hold time 80 days
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time 82 days
    Average time it takes for an advertiser to confirm and pay for actions.

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Program Review

Why Admitad?

  • detail analytics and useful tools,
  • express payment without fee,
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  • and much more.

This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

New Routes Campaign available until 31st of January.
Help us promote Secondary destinations in Europe in US, CA, BR and New Routes in US, CA, BR + European countries.
Here follow the destinations and landing pages: https://bit.ly/2KdW0gB

TAP Air Portugal is a Portuguese airline that has existed since 1945. We transport millions of passengers to more than 80 destinations. TAP is the largest exporter in Portugal and the one that contributes most to tourism. One of the companies with the greatest influence on the routes between the US and Europe. The first company in Europe to offer unlimited free messages in transatlantic flights.

Advantages for publishers:

  • discount coupons and deals available
  • cooperation with one of the best airlines in the world

Advantages for customers:

  • Online check-in
  • Stopover benefits in Portugal
  • Promotions
  • Payment in installments. Learn more about payment methods HERE.

    Commission for sales made with the use of the voucher is 1%.

    Dear publishers, please, make sure to use the correct logo and name of the advertiser. You can find the logos in the tab Documents. The correct name of the company is TAP Air Portugal.


The commission for coupon and promocode sites is 1%.

The Allowed Traffic Sources are: Cashback, Email Marketing, Display Banners, Coupon Websites and Travel Content.

Types of traffic in priority: bloggers/vloggers, coupons/cashbacks/loyalty programms, email marketing.

The Forbidden Traffic Sources are: PopUp / ClickUnder; SEM; Brand Bidding; Market Places; Doorway Pages; Toolbar and Adult, Teasers, Resale.

The Approval Needed Traffic Sources are: Social Media, YouTube Channels and Incentive.


  • Affiliates are not permitted to bid on TAP Air Portugal brand related terms. This includes variations of TAP Air Portugal related terms, product names, misspells and company URL's. Affiliates must negative match all brand terms on any broad match PPC activity.
  • These terms are applicable on all major search engines, including but not limited to Google, Yahoo! Search marketing, MSN, Ask and Miva.
  • Forbidden keywords include but are not limited to: TAP, Fly TAP, TAP Air Portugal, TAP Airlines, TAP Airline, www.flytap.com, TAP.com etc…
  • The following rules apply to the display urls;

•  Affiliates cannot use any TAP Air Portugal owned domain name. E.g. www.flytap.com. This includes all generic terms. •  Affiliates cannot include trademarks in the sub folders of the display URL's in your Search Engine Adverts e.g.www.affiliatesite.com/TAP •  Affiliates are not allowed to include trademarks in the sub domain of the display URL's in your Search Engine Adverts e.g. www.TAP.AffiliateSite.com •  Affiliates are not allowed to operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines e.g. www.TAPoffers.com


  • Affiliates are allowed to use trademarks in your Ad Copy Title
  • Affiliates are allowed to use trademarks in your Ad Copy Body
  • All Ad copy must be correct and accurate information and must not include opinions or conjecture e.g. TAP flights – much better than Iberia
  • Affiliates should not suggest they are an official TAP Air Portugal site and use either ‘official', ‘TM' or any other connotations in their ad-copy



  • Affiliates are not allowed to use any misspells of any TAP Air Portugal related domain name. E.g. www.flytap.co.uk, www.TAPflights.com. Any affiliate found to be using such domain names to drive traffic to TAP Air Portugal website via domain miss-spells will have commission reversed and be excluded from the affiliate program.
  • Affiliates must exclude all TAP Air Portugal miss-spells from their PPC campaign, so that the affiliate advert does not appear on Adsense or similar products search terms on brand miss-spells.


Last changes were recorded on 28.02.2020

Traffic Sources


Is it allowed to drive immediate search engine traffic directly to the Advertiser’s website without using a pre-landing page? Forbidden
Is it allowed to use the advertiser’s company name as an ad keyword? (# brand_name) Forbidden
Is it allowed to display a contextual advertisement if the user has mistyped the Advertiser’s company name? (# brand_namr) Forbidden
Is it allowed to display a contextual advertisement if the user has specified the Advertiser’s company name and an additional word? (# brand_name_promo) Forbidden
Is it allowed to use the Advertiser’s company name in the header or copy of an advertisement? Forbidden
Is it allowed to use the Advertiser’s company name in the link? (# myurl.ru/brand_name) Forbidden
Is contextual advertising allowed on Google? Forbidden
Is contextual advertising allowed on Yandex? Forbidden
Is contextual advertising allowed on Begun? Forbidden


Cashback Allowed
PopUp / ClickUnder Forbidden
Doorway pages Forbidden
Email Marketing Needs approval
Brand bidding Forbidden
Social Media Allowed
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
YouTube Channel Allowed

Last changes were recorded on 15.11.2019

Reasons for ad space declination