GAP [CPS] EU Affiliate Program

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  • EPC No data available
    EPC — average earnings per 100 clicks
  • CR 0.23%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 0.00%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 52.24%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
    During this period an advertiser allows his cookie to remain active to tie consumer to a program.
  • Avg. hold time 40 days
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time 44 days
    Average time it takes for an advertiser to confirm and pay for actions.

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"Dynamic ads" tool shows ads for AliExpress products to the users based on their browsing behavior on AliExpress.com and the content of your website so that users see ads for only those products that they are interested in. Such targeting helps to increase the click-through rate of your ad and thus your reward. You can find more information about this tool in Help Center.

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Product Feeds

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Program Review

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This affiliate program is a part of the Admitad affiliate network

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The Gap, Inc. is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates six primary divisions: Gap, Banana Republic, Old Navy, Intermix, Hill City, and Athleta. Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.

Target Audience: Male and female (25-50). Shoppers in all stages of their life seeking cost-advantage, and self-expression.

Basics

Traffic from discount, coupon, and promocode placements is allowed.

Brand and TM+ bidding is strictly prohibited! 
Negative words: brand name promo code/discount/voucher/promo/coupon/sale/etc.
 

Protected SEM Bidding Keywords

You will not use, purchase or otherwise incorporate the words "GAP.COM," "GAP," "GAPBODY,", "GAPMATERNITY," "GAPKIDS," "BABYGAP," “GAP FACTORY,” “GAP OUTLET,” “GAPFACTORY.COM,” “GAP CA,” “GAP CANADA,” “GAPCANADA.CA,” or variations or misspellings thereof in the domain name(s) of Your Site(s), on any meta tags of web pages comprising or available on Your Site, or in advertising or searchable keywords in any search engine, portal, sponsored advertising service or other search or referral service, including but not limited to, Google and Overture and any other PFP provider. You may not use any Gap Inc. trademarked terms or misspellings of trademarked terms to re-direct traffic through an Internet Service Provider (ISP) to a page on your website or Gap Inc.’s website without written approval from Gap, Inc.

Prohibited SEM Display URL Content

Use of the brand terms, misspellings and / or derivatives is not allowed in the display URL of any Search campaigns.

Prohibited SEM Ad Copy Content

Use of the brand terms, misspellings and / or derivatives is not allowed in the ad copy of any Search campaigns.

Direct linking (Use of Display URL)

No

Special Instructions for Search Marketing Publishers

· You may not claim to be Gap in any pay-for- placement or other search engines.

· Brand terms, misspellings and / or derivatives of brand terms must be set to negative match in keyword bids for all Search campaigns (exact and broad match on the brand terms are not allowed on trademarked terms such as “Gap”, nor on misspellings and / or derivatives of the brand terms).

· Cyber squatting through the misspelling or use of the brand terms, misspellings and / or derivatives within URL strings and domain names is not allowed.

· Violations will be cause for affiliate's immediate termination and any unpaid commissions will be unearned, disallowed and/or charged back.

Website

Prohibited Web Site Domain Keywords

Gap, gap.com and any variation/misspelling of our trademarked names.

Special Instructions

Publishers are NOT allowed to post on brand official Twitter or Facebook pages

Gap US affiliate program may reject your application or terminate you after your application has been accepted, for any reason including but not limited to, if we determine (in our sole discretion) that you engage in activities or promotions that are inconsistent with the offers Gap Inc. makes available, or engage in promotions that are untruthful, inaccurate, misleading or your site is unsuitable for the Program for any reason, including, harmful, threatening, defamatory, obscene, sexually explicit, harassing, or racially, ethically, or otherwise objectionable, such as sites that:

• promote sexually explicit materials;

• promote violence;

• promote discrimination based on sex, religion, nationality, disability, sexual orientation, or age;

• promote illegal activities; 

• infringe or otherwise violate any copyright, trademark, or other intellectual property rights.

Last changes were recorded on 14.09.2020

Traffic Sources

Social Media

Is in-app advertising allowed on social media? Forbidden
Is targeted advertising allowed on social media? Forbidden
Is advertising allowed in public groups on social media? Allowed
Is it allowed to create public groups on behalf of the Advertiser? Forbidden
Is advertising on Facebook allowed? Needs approval
Is advertising on VK allowed? Needs approval
Is advertising on Odnoklassniki (ok.ru) allowed? Needs approval

Others

Cashback Allowed
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Forbidden
Brand bidding Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Forbidden
YouTube Channel Allowed
API traffic Forbidden

Last changes were recorded on 04.09.2020

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