Rummy Circle [CPR, apk android] IN Affiliate Program

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Campaign Description: Rummy is amongst the most popular games in India. It is easy, fun and packed with a healthy dose of challenge that will keep you coming back for more. RummyCircle is the online rummy platform that packs this excitement and brings it to your preferred device. RummyCircle brings the very same game that was previously limited to small groups of friends and family with a digital avatar. Fast gameplay, secure platform, and safe transactions along with international standards of gameplay, makes them India’s most popular gaming websites.

Campaign Objective: The Goal of the campaign is to drive the paid player volumes every month at a sustainable ROI.

Definition of Free & Paid Player:

Once the user has registered, he can play non-cash practice games for free. However, once he deposits the cash for the first time, he would be tagged as a paid player, who could then participate in cash games. Thai's what our eventual goal is, to drive the paid player volumes every month at a sustainable ROI.

Important Note: Please refer the document section to check the ASCI Guidelines for Online Real Money gaming. 


  • Gender - Male
  • Age - 25 or more
  • OS: Android 5+
  • Strictly excluded geographies -Telangana,  Andhra Pradesh, Odisha, and Assam 
  • Geo: Core Region: KA Karnataka, MH Maharashtra
  • Non-Core Region: GL Gujrat & KL Kerala

Conversion Flow:

  1. User clicks and downloads the Apk version of the app
  2. User sign up/ register.


  • Affiliate would need to optimize for D7 CPA (cost per deposit player) not exceeding 4500, and a minimum D7 ROI of 1.5% (D7 refers to 7day period from the day of registration/lead).


Why Join?


  • India's Most Trusted Online Rummy Site
  • High Approval Rate.
  • High conversion Rate.


  • Target Group:
    • Gender - Male
    • Age - 25 or more
    • OS: Android 5+
  • Need to run statewise Campaign
  • State Code Name : Core Region -  KA Karnataka, MH Maharashtra  & NON Core- Kerala, Gujrat 
  • Client will not accept and pay for spillover of more than 10% in non core geographies. 
  • Strictly exclude these geographies from all campaigns : Andhra Pradesh,Telangana, Odisha and Assam 
  • Daily caps to be strictly followed. In case of exceeding the daily caps more than 10-15% , the leads for that particular day will be cancelled). 
  • Desktop and mobile web leads will not be paid.
  • Banned Traffic SourceS - SMS, google search and Facebook.

General Terms:

•    All allowed traffic sources are mentioned in the campaign detail.
•    Authentic promotional methods should be used to promote the campaign.
•    Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
•    Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.



Last changes were recorded on 04.12.2020

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Allowed
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 16.07.2020


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