Basics

Brand and TM+ bidding is strictly prohibited! 
Negative words: brand name promo code/discount/voucher/promo/coupon/sale/etc.

Protected SEM Bidding Keywords

You will not use, purchase or otherwise incorporate the words "OLD NAVY," "OLDNAVY.COM," “OLD NAVY MATERNITY,” “OLD NAVY CA,” “OLD NAVY CANADA,” “OLDNAVY.CA,” or variations or misspellings thereof in the domain name(s) of Your Site(s), on any meta tags of web pages comprising or available on Your Site, or in advertising or searchable keywords in any search engine, portal, sponsored advertising service or other search or referral service, including but not limited to, Google and Overture and any other PFP provider. You may not use any Gap Inc. trademarked terms or misspellings of trademarked terms to re-direct traffic through an Internet Service Provider (ISP) to a page on your website or Gap Inc.’s website without written approval from Gap, Inc.

Prohibited SEM Display URL Content

Use of the brand terms, misspellings and / or derivatives is not allowed in the display URL of any Search campaigns.

Prohibited SEM Ad Copy Content

Use of the brand terms, misspellings and / or derivatives is not allowed in the ad copy of any Search campaigns.

Direct linking (Use of Display URL)

No

Special Instructions for Search Marketing Publishers

· You may not claim to be Gap, Old Navy, Banana Republic, Hill City, or Athleta in any pay-for- placement or other search engines.

· Brand terms, misspellings and / or derivatives of brand terms must be set to negative match in keyword bids for all Search campaigns (exact and broad match on the brand terms are not allowed on trademarked terms such as “Gap”, nor on misspellings and / or derivatives of the brand terms).

· Cyber squatting through the misspelling or use of the brand terms, misspellings and / or derivatives within URL strings and domain names is not allowed.

· Violations will be cause for affiliate's immediate termination and any unpaid commissions will be unearned, disallowed and/or charged back.

Website

Prohibited Web Site Domain Keywords

Gap, gap.com, Old Navy, oldnavy.com, oldnavy.gap.com, Banana Republic, bananarepublic.com, bananarepublic.gap.com, Hill City, hillcity.com, hillcity.gap.com, Athleta, athleta.com, athleta.gap.com and any variation/misspelling of our trademarked names.

Special Instructions

Publishers are NOT allowed to post on brand official Twitter or Facebook pages. 

OldNavy US affiliate program may reject your application or terminate you after your application has been accepted, for any reason including but not limited to, if we determine (in our sole discretion) that you engage in activities or promotions that are inconsistent with the offers Gap Inc. makes available, or engage in promotions that are untruthful, inaccurate, misleading or your site is unsuitable for the Program for any reason, including, harmful, threatening, defamatory, obscene, sexually explicit, harassing, or racially, ethically, or otherwise objectionable, such as sites that:

• promote sexually explicit materials;

• promote violence;

• promote discrimination based on sex, religion, nationality, disability, sexual orientation, or age;

• promote illegal activities; or

• infringe or otherwise violate any copyright, trademark, or other intellectual property rights.

Social Media

Promotion on Facebook, Twitter, and other social media platforms is permitted following these general guidelines:

a. You ARE allowed to promote offers to your own lists; more specifically, you’re welcome to use your Affiliate Links on your own Facebook, Twitter, etc. pages. For example: You may post, “25% off sale at Gap through Wednesday with code XXX. Restrictions apply. Ends XX/XX.”

b. You ARE PROHIBITED from posting your Affiliate Links on any of Gap Inc.’s brand. Facebook, Twitter, Pinterest, etc. company pages in an attempt to turn those Links into Affiliate sales.

c. You ARE PROHIBITED from running Facebook ads that include use of the Gap Inc. company name or any Gap Inc. Mark.

d. You ARE PROHIBITED from creating a social media account that includes the use of the Gap Inc. company name or any Gap Inc. Mark.

e. You ARE PROHIBITED from tagging Gap Inc. brands to your social posts to show up on Gap Inc. brand walls/pages.

If it is determined that the Publisher traffic is in violation of any of the terms, any future commissions and current open orders from the Publisher will be rejected.

Item Category is STORED VALUE CARDS FIXED - none payment

Item Category is admin STORED VALUE CARDS FIXED - non payment 

Last changes were recorded on 02.02.2021