Banana Republic US Affiliate Program

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Banana Republic belongs to the Gap, Inc. - an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates six primary divisions: Gap, Banana Republic, Old Navy, Intermix, Hill City, and Athleta. Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.

Target Audience: Young professionals, male and female. Looking for business-friendly and sophisticated style.

Basics

Brand and TM+ bidding is strictly prohibited! 
Negative words: brand name promo code/discount/voucher/promo/coupon/sale/etc.

Protected SEM Bidding Keywords

You will not use, purchase or otherwise incorporate the words "BANANA REPUBLIC," "BANANAREPUBLIC.COM," “BANANA REPUBLIC FACTORY,” “BANANA REPUBLIC OUTLET,” “BANANAREPUBLICFACTORY.COM,” “BANANA REPUBLIC CA,” “BANANA REPUBLIC CANADA,” “BANANAREPUBLIC.CA,” or variations or misspellings thereof in the domain name(s) of Your Site(s), on any meta tags of web pages comprising or available on Your Site, or in advertising or searchable keywords in any search engine, portal, sponsored advertising service or other search or referral service, including but not limited to, Google and Overture and any other PFP provider. You may not use any Gap Inc. trademarked terms or misspellings of trademarked terms to re-direct traffic through an Internet Service Provider (ISP) to a page on your website or Gap Inc.’s website without written approval from Gap, Inc.

Prohibited SEM Display URL Content

Use of the brand terms, misspellings and / or derivatives is not allowed in the display URL of any Search campaigns.

Prohibited SEM Ad Copy Content

Use of the brand terms, misspellings and / or derivatives is not allowed in the ad copy of any Search campaigns.

Direct linking (Use of Display URL)

No

Special Instructions for Search Marketing Publishers

· You may not claim to be Gap, Old Navy, Banana Republic, Hill City, or Athleta in any pay-for- placement or other search engines.

· Brand terms, misspellings and / or derivatives of brand terms must be set to negative match in keyword bids for all Search campaigns (exact and broad match on the brand terms are not allowed on trademarked terms such as “Banana Republic”, nor on misspellings and / or derivatives of the brand terms).

· Cyber squatting through the misspelling or use of the brand terms, misspellings and / or derivatives within URL strings and domain names is not allowed.

· Violations will be cause for affiliate's immediate termination and any unpaid commissions will be unearned, disallowed and/or charged back.

Website

Prohibited Web Site Domain Keywords

Gap, gap.com, Old Navy, oldnavy.com, oldnavy.gap.com, Banana Republic, bananarepublic.com, bananarepublic.gap.com, Hill City, hillcity.com, hillcity.gap.com, Athleta, athleta.com, athleta.gap.com and any variation/misspelling of our trademarked names.

Special Instructions

Publishers are NOT allowed to post on brand official Twitter or Facebook pages. 

Banana Republic US affiliate program may reject your application or terminate you after your application has been accepted, for any reason including but not limited to, if we determine (in our sole discretion) that you engage in activities or promotions that are inconsistent with the offers Gap Inc. makes available, or engage in promotions that are untruthful, inaccurate, misleading or your site is unsuitable for the Program for any reason, including, harmful, threatening, defamatory, obscene, sexually explicit, harassing, or racially, ethically, or otherwise objectionable, such as sites that:

• promote sexually explicit materials;

• promote violence;

• promote discrimination based on sex, religion, nationality, disability, sexual orientation, or age;

• promote illegal activities; 

• infringe or otherwise violate any copyright, trademark, or other intellectual property rights.

Social Media

Promotion on Facebook, Twitter, and other social media platforms is permitted following these general guidelines:

a. You ARE allowed to promote offers to your own lists; more specifically, you’re welcome to use your Affiliate Links on your own Facebook, Twitter, etc. pages. For example: You may post, “25% off sale at Gap through Wednesday with code XXX. Restrictions apply. Ends XX/XX.”

b. You ARE PROHIBITED from posting your Affiliate Links on any of Gap Inc.’s brand. Facebook, Twitter, Pinterest, etc. company pages in an attempt to turn those Links into Affiliate sales.

c. You ARE PROHIBITED from running Facebook ads that include use of the Gap Inc. company name or any Gap Inc. Mark.

d. You ARE PROHIBITED from creating a social media account that includes the use of the Gap Inc. company name or any Gap Inc. Mark.

e. You ARE PROHIBITED from tagging Gap Inc. brands to your social posts to show up on Gap Inc. brand walls/pages.


If it is determined that the Publisher traffic is in violation of any of the terms, any future commissions and current open orders from the Publisher will be rejected.

Item Category is STORED VALUE CARDS FIXED - none payment 

Last changes were recorded on 02.02.2021

Traffic Sources

Social Media

Is in-app advertising allowed on social media? Allowed
Is targeted advertising allowed on social media? Allowed
Is advertising allowed in public groups on social media? Allowed
Is it allowed to create public groups on behalf of the Advertiser? Forbidden
Is advertising on Facebook allowed? Allowed
Is advertising on VK allowed? Forbidden
Is advertising on Odnoklassniki (ok.ru) allowed? Forbidden

Others

Cashback Allowed
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Needs approval
Brand bidding Forbidden
Incentive Allowed
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Allowed
YouTube Channel Allowed

Last changes were recorded on 16.04.2020

Paid Order (All except Loyalty and Content websites)

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