Basics

It is not allowed to use SHEIN logo as the profile picture and write SHEIN in the bio in the name of SHEIN official (for SMM publishers and publishers using app promotion)

Negative keywords list.

Our partners are allowed to use the following traffic sources for the program promotion:

• coupon
• cashback
• shopping platform
• price compare
• review sites 

Your promotional AdSpace should have an audience size of at least 5000 unique users.

Be aware that the affiliate program is not available for influencers, affiliate networks, and media-buyers.

Please read it carefully to ensure that you understand the terms and conditions.
 
Our affiliates are allowed to use our TM (SHEIN)+coupon/code with the exact match format for bidding: [SHEIN coupon], [SHEIN code], [SHEIN coupon code], and [SHEIN code coupon] (all allowed translations could be found in the program’s catalogue). While TM directly or TM + any other keywords (like shein review, shein deal, shein discount, shein code discount and so on) are forbidden for sure.
 
In order to eliminate situations of bidding our brand, we have to take the following actions with those affiliates that violate our rules.
 
Affiliates who violate our bidding policy will get the following punishment:
·      For the first time, the commission for the whole month will halved. 
·      For the second time, all the commission will be declined.
·      For the third time, we will stop collaboration with the affiliates, and other networks will not accept their application of promotion as well.
 

In order to maintain a consistent brand image, the use of brand logos must be handled with care and in accordance with the correct application rules. If the brand logo is not used in accordance with the specifications, it will convey the wrong information and adversely affect the brand image. In order to avoid this, SHEIN are standardising the correct use of brand name and LOGO. Here are specific points below:

1) Brand Application - “SHEIN” should always appear in uppercase.
This specification applies to product descriptions, design drawings, etc. Any other forms that violate the VI specification like “SheIn”, ”shein” and “sheinside” are forbidden.

2) Brand Identity - SHEIN only offers primary Black and White LOGO.
Please don't use other elements in SHEIN LOGO reproduction unless otherwise permitted. Please just kindly use the PSD, JPG, PNG LOGO files which we offer in the marketing materials.


3) Color Standard - Please kindly adjust contrast and brightness to better shown SHEIN LOGO in different executions.
For brand consistency purpose, please make sure SHEIN LOGO is easily visible and follow this color standard in execution below.

We kindly ask you strictly follow the above requirements from our company. 
If you find any violating, please remove them ASAP.

Thanks for your loyalty!
Have a good day!

Last changes were recorded on 19.04.2021